We are Carly & Rob, owners of Roo-tid, a design studio in the UK.

We specialise in illustrating beautiful, high quality fabrics; thoughtfully designed with concepts that encourage a sense of staying true to oneself and feeling rooted.

With a quick glance or touch, we like to think our designs can catapult one from the autopilot mind and into a moment of calmness and self reflection with a little inner smile!

We are passionate about where and how our fabrics are made. Working closely with manufacturers who produce eco-friendly fibres, all while adhering to ethical working conditions.

We strongly believe in being creative the responsible way!